Wednesday, 14 October 2009

Marjorie Ferguson (1980s)

Ferguson identified 4 types of facial expressions on the front cover of British women magazines.

Chocolate Box
- Half/ full smile
- Lips together/ Slightly parted
-Teeth barley visible
- Full/ three - quarter of face to the camera

Invitational
- Emphasis on the eyes
- Mouth shut with a hint of a smile
- Head to one side or looking back at the camera

Super - Smiler
- Full face
- Wide open, toothy smile
- Head thrusts forward or chin thrown back
- Hair often wind blown

Romantic or Sexual
- Includes male/ female 'two - somes'
- Dreamy
- Heavy lidded
-Overtly senual/ sexual

Effects
Chocolate box- Blandly pleasing, uniformity of beauty and devoid of uniqueness.
Invitational - Suggestive of mischief or mystery, hint of contact rather than sexual promise.
Super - smiler - Aggressive, look at me attitude.
Romantic/ Sexual - Possibly or definitely available.

2 comments:

  1. Vicky. Your blog is beginning to take shape. The website you require is scribd. This will enable you to upload your written work to your blog.

    Remember to apply the above theory to your prelim work. Well done.

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  2. Vicky

    Plato's Republic book X deals with the concept of the three beds.

    http://smithlcmedia.blogspot.com/2009/09/platos-bed-postmodernism-help.html

    Plato's cave is also to be found within the 'Republic'. Apologies for my confusion surrounding book VII.

    ReplyDelete