Gender Stereotypes

Gender stereotypes :

Female steroetypes:                                                 Male stereotypes:
Bitchy                                                                            Solitary
Giggly                                                                            Blande
Emotional                                                                     Stoic (unemotional)
Moody                                                                           Arrogant
Social                                                                            Unsocial
Insecure                                                                        Vain
Uncoordinated                                                             Coordinated                         
Perfectionist /Hygenic                                                 Un - clean
'Girly' / 'afraid'                                                               Tough
Controlling                                                                    Laid back

A Stereotypical Woman.                   

A non-stereotypical woman.

A Stereotypical Male.

A non-stereotypical Male.

In previous years the stereotypes of the hollywood male lead where often....

Extreame muscles

A protector

A provider

Good looking

Charming

Large house

Fairly wealthy

However in todays society the hollywood male lead has an increase in stereotypical characteristics...

 

A provider

A protector

Strong

A good physique

Good looking

Charming

Tall/ Dark and hansom

Intelliegent

Funny

Rich

Nice cut suit

Large House

It seems as though as the demands of 'perfectition' in the media will continue to increase. Therefore making the nation vain, and thrieving for 'perfection'.

Representation

"The process by which the media present the real world" - Rayner.

Selection process...
* The decision over what is chosen to be represented and what is rejected.
* The choices made when organising the representation.
* The options taken to focus the audience in a certain way.

Questions asked...
*WHO or what is being represented?
*HOW is the representation created?
*WHO has created thr representation?
*WHY is the representation created in that way? What is the intention?
*WHAT is the effect of the representation?

GateKeeping
* A theorist called WHITE (1961) spoke of the 'gatekeeper'' - the people who are part of the decision making process in the contruction of media texts. These include:

-The director
-The editor
-The producer
Etc.

These gatekeepers often white, upper/middle class men.

Wes Anderson.
(Director/producer)

Lorne Michaels
(Editor)

Steven Spielberg
(Director)

The seven areas of representation...

-Gender

-Age

-Ethnicity

-Sexuality

-Class status

-Physical ability/disability

-Regional identity